KINDLING
Website Redesign
Challenges and Solutions:
Educating users about cannabis and establishing Kindling as a trustworthy brand was challenging due to the complexity and lack of trust in the industry. To address this, an innovative onboarding experience was designed to emphasize Kindling's commitment to transparency and quality. The onboarding process included a learning experience for first-time users and returning users interested in exploring new products.
My Role
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Conducted stakeholder interviews and user research,
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Developed user personas and service blueprints,
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Created wireframes and prototypes using Adobe XD, Miro, and Figma.
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Assisted with UI design.
Tools and Technologies
Adobe XD, Miro, and Figma were used for wireframes, prototypes, and UI design.
Learnings
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Conducting in-depth user research and stakeholder interviews
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Developing user personas and service blueprints
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Utilizing UX exercises for user-focused design
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Creating innovative onboarding experiences
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Collaborating with cross-functional teams
Skills
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User research and stakeholder interviews
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User personas and service blueprints development
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UX exercises for user-focused design
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Wireframes and prototyping
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UI design assistance
thinktum
Website Redesign
Challenges and Solutions:
The challenge was to help thinktum identify their target market for their complex insurance underwriting AI solution. To accomplish this, extensive research and analysis were conducted, including stakeholder interviews and competition analysis. A solid business model canvas was developed, and various UX exercises, such as jobs to be done, empathy mapping, and value proposition canvas, were utilized to create user personas and a visual customer journey map. These efforts resulted in a deeper understanding of the target market and a clearer road map for the product's design and development. Additionally, wireframes were designed and UI was assisted to provide a seamless user experience.
Project Description
thinktum, a company specializing in insurance underwriting AI solutions, had developed a sophisticated product that could cater to a range of clients in the insurance industry. As the UX researcher and designer, my role was to conduct in-depth research and analysis to identify their target market and redesign their website to improve user experience and generate business leads.
My Role
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Conducted in-depth research and analysis to identify target market
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Developed a solid business model canvas, user personas, and customer journey map using UX exercises such as jobs to be done and empathy mapping
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Designed wireframes and UI to improve website user experience and generate business leads
Tools and Technologies
Adobe XD, Miro, Octopus were used for information architecture, wireframes, prototypes, and UI design.
Learnings
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Conducting in-depth research and analysis to understand a company's target market and industry challenges
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Utilizing UX exercises like jobs to be done, empathy mapping, and value proposition canvas to create user personas and a customer journey map
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Developing a solid business model canvas to guide product design and development
Skills
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Conducting stakeholder interviews and user research
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Creating task flows using tools like Miro and Figma
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Designing wireframes and prototypes using Adobe XD
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Assisting with UI design and optimization for a seamless user experience
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Creating IA with Octopus
Little Potato Company
Website Redesign
Challenges and Solutions:
The objective was to design a website that would captivate and convert users - a unique challenge that required creativity and user-focused design. My approach was to conduct user research through interviews and surveys and use this information to craft a compelling narrative that would bring the Little Potato Company's products to life. Storyboarding exercises were leveraged to develop a cohesive and engaging storyline, and careful attention was paid to the information architecture and user flow to ensure a seamless user experience. One of the key solutions was to incorporate gamification elements throughout the website to encourage users to explore and engage with the content, such as hidden Easter eggs and interactive elements.
Project Description
For this project, the task was to build a website for the Little Potato Company that would engage users in a fun and playful way. The company wanted to adopt a storytelling format to bring their potatoes to life and increase user engagement and repeat purchases. Additionally, they wanted to increase store lookups and newsletter sign-ups.
My Role
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Conducted user research to understand the needs and preferences of the target audience
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Designed prototypes and experience of the website to enhance engagement
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Utilized design thinking methodologies to create a fun and playful storytelling format
Tools and Technologies
Adobe XD, Miro
Cross-Team Collaboration
Worked closely with the SEO and development team to ensure that the website was implemented smoothly and with the content team to provide recommendations for engaging copy that would complement the visuals and storyline of the website.
Learnings
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Conducting user research and surveys to understand the target audience
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Incorporating storytelling and gamification for user engagement
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Designing IA and user flows for seamless experience
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Implementing atomic design system for consistency and scalability in design elements
Skills
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Conducting user research and utilizing UX exercises to drive engagement
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Developing effective information architecture and user flows
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Creating a cohesive design system for consistency and scalability
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Collaborating with cross-functional teams to achieve project goals
Layfield
User Research and Project Inventory
Challenges and Solutions:
I had the opportunity to work on a challenging project with Layfield, a large company with a diverse range of complex products. As part of the UX team, my role involved conducting user research through stakeholder interviews and creating personas and target markets for multiple products. The challenge was to simplify their complex website, which had inconsistencies in design and navigation issues. To address this, the team developed wireframes to ensure clear project inventory and a cohesive user experience.
Project Description
For this exciting project, I worked with Layfield, a large company that had a unique challenge of having multiple complex products on their website. Our goal was to simplify their website and make it user-friendly. This involved conducting extensive user research and creating a clear project inventory, which allowed us to streamline the website and improve its overall usability.
My Role
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Conducted user research, including stakeholder interviews and building personas and target markets.
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Contributed to the development of a user-friendly website through research and insights.
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Collaborated with the UX team to streamline the project inventory and content structure.
Tools and Technologies
Adobe XD, Miro
Cross-Team Collaboration
The project required conducting user research and building a project inventory for Layfield, a company with multiple products, to simplify their complex website and make it more user-friendly. Collaboration with the UX designer was crucial for developing effective wireframes and prototypes.
Learnings
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Conducting user research is crucial for creating a user-friendly website with a clear project inventory.
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Building personas and target markets for each product improves website usability.
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Innovative tools like Miro can streamline project inventory and content structure.
Skills
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User research and building personas and target markets.
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Creating Miro formats for content structure, and project inventory.
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Simplifying complex website designs for improved usability.
AbCellera
Atomic Design System
Challenges and Solutions:
The challenge was to take an existing website and create a design system that could be used to streamline the website assets. To accomplish this, a thorough audit of the website's current design elements was conducted. The design system was taken to the next level by implementing an atomic system. This approach allowed the break-down of the website's design elements into reusable components, such as atoms, molecules, and organisms. By doing so, a flexible system was created that could be easily scaled and adapted for future updates. Additionally, the atomic design system helped to streamline the development process by providing a clear structure for the development team to work with. This ensured consistency and a unified look and feel across the website.
Project Description
AbCellera is a biotech company that needed help streamlining their website assets. My role in this project was to develop a complete design system that could be used to simplify the website assets and make it easier for the development team to work with.
My Role
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Conducted thorough audit of existing website design elements
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Created an atomic design system for streamlined asset management
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Implemented reusable components for easy scalability and flexibility
Tools and Technologies
Figma
Cross-Team Collaboration
Collaborated closely with developers and the project manager to ensure successful implementation and integration of the atomic design system.
Learnings
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Conducting a thorough audit and developing a comprehensive design system for large-scale projects
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Implementing an atomic design system for streamlined development and consistency
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Collaborating closely with developers for ease of implementation and maintenance
Skills
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Conducting user research and prototyping
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Expertise in design tools such as Figma
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Collaborating with cross-functional teams for effective design implementation
Various Brands
Social Media Post Design
Challenges and Solutions:
One of the biggest challenges was creating designs that would stand out on social media platforms where users are constantly bombarded with content. Another challenge was ensuring that the designs were consistent with the companies' brand guidelines.
To address the challenge of creating eye-catching designs, eye-catching graphics and animations were incorporated to immediately capture the users' attention. To ensure that the designs were consistent with the companies' brand guidelines, collaboration with the project managers and media team was done to understand the brand and create designs that aligned with the brand guidelines. Additionally, templates for each company were created to ensure consistency of designs and design elements, even when working on social creative for special campaigns.
Project Description
As part of my work for SAP, Jacuzzi, and Phantom Screens, I created social media post designs that aimed to showcase their products and services in an engaging and visually appealing way. These designs were developed with the goal of standing out against competitors and similar products in the market, while still maintaining a cohesive brand identity for each company.
My Role
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Created visual elements of social media posts as a UI designer and motion graphics artist
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Designed graphics and incorporated animations and effects to enhance the posts' visual appeal
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Ensured that all designs adhered to the companies' brand guidelines for consistency and brand recognition.
Tools and Technologies
I used various tools and technologies for this project, including Adobe Photoshop, Illustrator, After Effects, Premiere, and XD. These tools helped me create high-quality designs and animations that met the clients' requirements.
Cross-Team Collaboration
collaborated closely with project managers, media teams, and other stakeholders to ensure the designs aligned with the brand guidelines and achieved the desired visual impact.
Learnings
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Understanding and meeting the visual requirements of various brands
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Creating engaging designs that stand out on social media platforms
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Incorporating animations and effects to make designs more dynamic
Skills
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Advanced proficiency in Adobe Photoshop, Illustrator, After Effects, Premiere, and XD
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Motion graphics design and animation techniques
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Working closely with clients to understand and implement brand guidelines
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Creating high-quality designs for social media platforms
Welcome to my portfolio showcase! While I'd love to spill all the juicy details about my top-secret projects, my lips are sealed tighter than a pickle jar due to the NDAs. So, I'll just have to tantalize you with high-level information. And as much as I'd love to brag about all the amazing projects I've worked on, I've only included a few here - otherwise we'd be here longer than a marathon-length read like a Game of Thrones novel. So, let's dive in and see what I can share without getting in trouble with the NDA police!
Feeling decisive? Click one of the projects below to warp ahead in time.
Feeling adventurous? Scroll on, brave soul, and enjoy the ride. But, hey, I hope you stick around and read them all.