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I Love Designing. Period.

There, now you know everything about me. Just kidding—there’s more! From my experience and education to the tools I love it’s all here. Go ahead, take a peek!

Make complex simple

I live by the principle of "make complex simple" because I believe that simplicity and ease-of-use are key to creating impactful and user-centric designs.

Use what's available

I believe in leveraging existing patterns to create intuitive and efficient interfaces that empower users to achieve their goals with ease.

Data over intuition

I prioritize data over intuition because I believe that user feedback and empirical evidence are essential for creating designs that truly meet the needs of the users.

Question everything

I'm committed to questioning assumptions and challenging the status quo in order to drive innovation and create user experiences that truly stand out 

Design for the user

I focus on designing for the user. By placing their needs and preferences at the heart of the design process, experiences that are genuinely impactful can be created.

Design for everyone

I'm dedicated to designing for everyone. Inclusive design is not only morally right, but it also leads to better user experiences regardless of abilities or backgrounds.

  • PacStar - Curtiss Wright

    Product Design for High-Level Defense Application

    • Spearheading the product design for a highly complex defense application for PacStar, adhering to stringent security and usability requirements.

    • Collaborated closely with defense experts and stakeholders to gather detailed user requirements and ensure alignment with military-grade standards.

    • Developed wireframes, prototypes, and high-fidelity designs tailored to complex data sets and real-time operational requirements, enhancing usability for defense personnel.

    • Focused on optimizing information architecture to ensure rapid access to critical data and improving decision-making processes in high-stress environments.

    • Implemented scalable design systems that accommodate future feature expansions and updates, ensuring long-term maintainability and flexibility.

    Nestle Purina

    UX Research and Design for Shopify Ecommerce Site

    • Conducted user research and tests and applied data-driven insights to optimize site performance, resulting in a 65% reduction in subscription cancellations.

    • Collaborated with cross-functional teams to drive successful launches of collections and promotions, ensuring seamless user experiences across responsive design, mobile UI/UX, and cross-browser development.

    • Trained to become an accessibility champion, committed to inclusive design and ensuring WCAG compliance.

    • Prioritized secure and intuitive UX design, ensuring compliance with defense protocols and usability standards for mission-critical applications.

    • Regularly conducted site audits, usability tests, and continuous improvements to keep designs aligned with user needs and business goals.

    • Leveraged agile methodologies and product management best practices to ensure successful project outcomes.

  • Kindling

    User Research, Design

    Addressed the challenge of making the cannabis e-commerce site more trustworthy by focusing on education. Based on user research, prioritized informing users about cannabis before encouraging purchases, shifting the focus from product promotion to user education. Developed research-driven wireframes and high-fidelity designs to build trust and improve engagement. optimizing user experience and enhancing product discoverability.

    thinkum

    User Research, Design

    Simplified a highly complex AI-driven insurance product by creating an intuitive, easy-to-navigate user interface. Focused on making intricate functionalities more understandable through thoughtful design, which resulted in clearer communication of the product’s value and an increase in lead generation.

    Little Potato Company

    User Research, Design

    Designed a storytelling website to humanize potatoes, turning them into a relatable and appealing product. Through creative storytelling techniques, the site encouraged users to connect emotionally with the product, driving brand engagement and making potatoes a household staple. Awarded the W3 Gold Award for its compelling UI and UX

    Consolidated diverse manufacturing product information into a streamlined, user-friendly interface. Applied agile UX methodologies and iterative design processes to enhance usability and overall user satisfaction.

    Layfield

    User Research

    IPEX

    User Research

    Developed an intuitive navigation system for a complex product catalog, focusing on reducing cognitive load and ensuring ease of access. The design was recognized with a W3 Gold Award for optimizing user experience and enhancing product discoverability.

  • Various Clients

    Social Media Design & Planning

    • Successfully developed and implemented engaging social media campaigns that increased brand awareness and audience interaction.

    • Demonstrated expertise in creating visually appealing and shareable social media content that resonated with target audiences.

    • Effectively collaborated with stakeholders to align design concepts with campaign goals and brand guidelines.

    • Managed design revisions and adjustments to optimize content performance and drive engagement.

    • Ensured the timely delivery of high-quality social media assets that met brand standards and technical requirements.

    • Applied strategic web design principles to enhance the visual impact and user experience of social media content across various platforms.

  • Zocales Travels Private Limited

    Brand, Web & Graphic Design

    • Successfullyestablished the Zocales Travel brand from the ground up.

    • Created a cohesive brand identity that effectively communicated the company's vision and values.

    • Designed and implemented key brand elements, including logos, marketing materials, and a user-friendly website.

    • Conducted in-depth market research to inform brand positioning and messaging.

    • Ensured brand consistency across all touchpoints by developing and maintaining comprehensive brand guidelines.

    • Utilized responsive web design principles to create a website that provided a seamless user experience across devices.

    • DHL: (Sep '16 - Nov '17)

      • Trade Lane Manager, (Jun '14 - Sep '16)

      • Sales Manager, (Jul'10 - Jun '14)

      • Business Development Manager

    • TNT: (Jul '09 - Jul '10) Major Accounts Manager

    •  FedEx: (May '06 - Jul '09) Territory Manager

    • UNIVERSITY Of TORONTO - XR Designer & Developer (2021 -2022) 


    • UNIVERSITY Of TORONTO - UI/UX design (2021 -2021) 


    • ALLIANCE UNIVERSITY - MBA - Marketing (2004 - 2006) 


    • BANGALORE UNIVERSITY - Bachelors in Commerce (2001 - 2004)

    • Product Design

    • User Research & Analysis

    • Wireframing & Prototyping

    • UX/ UI Design

    • Interaction Design & Animations

    • Information Architecture

    • User Research

    • Motion Graphics

    • Data Interpretation

    • Brand Visual Identity

    • Presentation

    • Documentation & Reporting

    • Stakeholder Engagement

Experience

Feb 2022 - Till Date

Major Tom Digital Agency

UX/UI Designer

Jul 2020 - Jul 2021

Accenture

Marketing Expert at Facebook

Nov 2017 - July 2020

Zocales Travel

Co-founder 

Jul 2010 - Nov 2017

DHL Global Forwarding

  • Trade Lane Manager  | (Sep '16 - Nov '17)

  • Sales Manager  | (Jun '14 - Sep '16)

  • Business Development Manager | (Jul'10 - Jun '14)

Jul 2009 - Jul 2010

TNT

Major Accounts Manager

May 2006 - Jul 2009

FedEx

Territory Manager

Education

2021 -2022

UNIVERSITY Of TORONTO

VR Designer & Developer - Technical Boot Camp

2021 - 2022

UNIVERSITY Of TORONTO

UX/UI Designer - Technical Bootcamp

2004 - 2006

ALLIANCE UNIVERSITY

MBA - Marketing

2001 - 2004

BANGALORE UNIVERSITY

B.COM

Competencies

  • Conducted heuristic evaluations to identify usability issues and propose improvements.

  • Designed and executed A/B testing to optimize website/app performance.

  • Developed and executed user recruitment strategies to ensure diverse study samples.

  • Analyzed user data to create user personas and identify crucial user behaviors and pain points.

  • Synthesized user feedback and research findings into engaging user stories and journey maps.

  • Facilitated focus groups to collect valuable user insights and feedback on design concepts.

  • Collaborated with cross-functional teams, including developers and product managers, to ensure successful project outcomes.

Design Tools

  • Adobe Creative Suite: XD, Photoshop, Illustrator, Premier Pro, After Effects

  • Figma, Sketch, Invision

  • Miro

  • Octopus

  • Gather Content

  • Unity Engine

  • HTML, CSS, JS, C#

Design Skills

  • Wireframing

  • UI design

  • Interaction design

  • Animations

  • Information architecture/ Site Mapping

Research Skills

  • Conducted UX research using interviews, surveys, and usability testing to improve user experiences.

  • Employed design thinking to develop innovative solutions and solve complex problems.

  • Analyzed data using statistical methods to inform research findings.

  • Created effective design strategies based on research insights to optimize user experiences.

  • Ensured designs were accessible and user-friendly by following accessibility principles.

SALEM

BANGALORE

GURGAON

NIAGARA

TORONTO

DALLAS